For D2C brands already spending on ads
Your ads count every placed order as a win, including the cash-on-delivery orders that never get paid for. So they go looking for more customers like those. We fix what your ads learn from, so your budget finds customers who pay.
Free · No logins needed · We only look at what is public
The problem
Cash-on-delivery orders in India often come back or get cancelled. Your ad platforms still count each one as a sale the moment it is placed.
So the algorithm keeps spending to find more people who order and never pay. Every one of those orders costs you the ad spend, plus shipping both ways.
Example: 1,000 COD orders
| Orders placed | 1,000 |
| Returned or cancelled | −230 |
| Orders your ads counted as wins | 1,000 |
| Orders that actually paid | 770 |
Your ads optimise toward all 1,000. We make them optimise toward the 770.
Your campaigns get told which orders were delivered and paid for, so they find more buyers like those.
No double counting and no missing sales, so the report matches your bank account.
Risky orders get confirmed before they ship, so fewer come back.
We work with the ads, tools and team you already have.
How it works
We study your store, checkout and ads from the outside and send you what is working and the 2–3 mistakes costing you orders.
We go through the teardown with you, answer questions and show what fixing it is worth for your numbers.
We set up the fixes in your ad accounts and store, then track the change in orders that actually get paid for.
Why us
Gulshan Iyer runs Arbhu Enterprises, a cross-border export business, and built its systems himself. We live with COD returns, thin margins and cash flow every day, so we judge ads by the money that comes back.
Yes. No payment, no sign-up and no obligation. You get the teardown either way.
Not for the teardown. We only look at what is public: your website, your checkout and public ad libraries. If you work with us later, we ask for access then.
No. We work with the ads you already run and change what they learn from.
Some fixes, like confirming risky COD orders, show up in the first week. Ad learning usually settles over a few weeks.
We walk through your teardown, answer questions and tell you honestly whether fixing it is worth it for your brand.
A free teardown of your brand. What is working, what is costing you orders, and what fixing it is worth.